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Quest in a smartphone for customer focus for a large retail company

Marketing and PR
Throughout the day, employees receive tasks via WhatsApp to gaze into customers in a special way (eyes, noses, etc.). Tasks become more complex over time and are structured in such a way that it becomes interesting and valuable for employees to focus on the client, so that positive emotions arise from both sides in communication.

The blogger maintains communication with employees in WhatsApp: he helps employees to build emotional contact, supports them in the course of completing tasks.

- 9,000 employees are actively involved in the process
- NPS 81% among participating employees.