Problem to be solved:
maintaining an entrepreneurial spirit during quarantine and building informal community ties.
Implementation:
We held a rock-and-roll party for students, teachers and investors at the Skolkovo Startup Academy, as this direction corresponds to the brand's style.
Each participant received an email invitation with tips on clothes, makeup, room ambience, a set of backgrounds and instructions.
The party immediately immersed the participants in the atmosphere of rock and roll thanks to musicians, actors, interactive activations.
Program: concert with rock musicians, host accompaniment, storytelling, facilitation, drumming, rock pitch, online photography.
Results:
rich entertainment program allowed to maintain high involvement of participants for 3 hours. The event is suitable for any number of attendees and is highly scalable.
